PROJECT: AIM Bot Program (AOL)

Role

Challenge

Aim Bots program was launched to enhance user engagement and drive incremental revenue beyond the banner ad $ at the bottom of the Buddy List.
This was accomplished by selling targeted inline text and graphical sponsorships for each bot. Advertisers included: Pizza Hit, McDonalds, Kaplans, Dicks Sporting Goods, Hearst Media, Bauer Teen Media, WSJ, Justice, A&F, CW and TMZ. Close to $10MM in annual revenue generated by the program.

Resolution

  • GossipinGabby: gossip, celeb quizzes, celeb quotes, celeb trivia, celeb polls and celeb hangman

  • ProfGilzot: SAT prep & a variety of other quizzes & topical polls

  • IMStreet: Stock quotes, financial news & a portfolio game

  • SportsFanStan: scoring alerts, schedules, news, trivia, quizzes, polls, fantasy picks, hangman and TDMANIA game.

  • EdDriver: prep quizzes for driving exam

Skills Used

Product Management | Project Management | Product Strategy | Matrix Management | Partner Management | Strategic Planning | Business Strategy | Competitive Analysis | Advertising | User Experience | Usability Testing | Customer Engagement | Driving Revenue | Monetization | Contract Negotiation | Audience Engagement | Mobile Devices | Mobile Applications | Agile | Gaming

Specifics

  • Conceived and led definition of all bot features, characters, content and managed launches

  • Managed partner relationships

  • Collaborated with sales team to secure advertisers and create inventory

  • Oversaw bug reporting with operations, IT, content owners and QA