PROJECT: AIM Bot Program (AOL)
Role
Challenge
Aim Bots program was launched to
enhance user engagement and drive incremental revenue beyond the banner ad $ at
the bottom of the Buddy List.
This was accomplished by selling targeted inline text and graphical
sponsorships for each bot. Advertisers included: Pizza Hit, McDonalds, Kaplans, Dicks Sporting Goods, Hearst
Media, Bauer Teen Media, WSJ, Justice, A&F, CW and TMZ. Close to $10MM in
annual revenue generated by the program.
Resolution
- GossipinGabby: gossip, celeb quizzes, celeb quotes, celeb trivia, celeb polls and celeb hangman
- ProfGilzot: SAT prep & a variety of other quizzes & topical polls
- IMStreet: Stock quotes, financial news & a portfolio game
- SportsFanStan: scoring alerts, schedules, news, trivia, quizzes, polls, fantasy picks, hangman and TDMANIA game.
- EdDriver: prep quizzes for driving exam
Skills Used
Product Management | Project Management | Product Strategy | Matrix Management | Partner Management | Strategic Planning | Business Strategy | Competitive Analysis | Advertising | User Experience | Usability Testing | Customer Engagement | Driving Revenue | Monetization | Contract Negotiation | Audience Engagement | Mobile Devices | Mobile Applications | Agile | Gaming
Specifics
- Conceived and led definition of all bot features, characters, content and managed launches
- Managed partner relationships
- Collaborated with sales team to secure advertisers and create inventory
- Oversaw bug reporting with operations, IT, content owners and QA