SHANEGAU shanecgau@gmail.com | 571
213 6147
STRENGTHS
- 15 plus years of hands on experience – from conception to launch - building highly usable, pervasive, widely adopted and revenue driving products
- Drive, dedication and ambition to transform concepts and ideas into reality
- Deep understanding of trade offs between compelling user experience and monetization
- Proven competencies in developing annual operating budgets and aligning them to business objective
- Inspirational leader having managed teams of 5 – 100+ individuals
- Superior interpersonal skills and ability to build relationships internally and externally at all levels and ability to work well with cross-functional teams
- Strategic thinker and creative problem solver with a strong negotiation background (example: instead of going for cheapest SMS Deals solution, going for one that can scale and has US carrier experience)
- Unique ability to identify business opportunities and industry trends and translate them into successful product launches
- Consistently seeking out solutions that will drive business objectives
- Excellent mix of business, product and creativity
- Long history of deriving innovative solutions to ambiguous problems. Examples: AIM bots and Expressions (problem – AIM needed new revenue sources besides CPM), Mall App strategy, AOL Video (needed incremental revenue on top of pre-roll ads HBO content)
PROFESSIONAL EXCITEMENT DRIVERS
- Building (or improving) innovative products that meet a demand in the marketplace and improve people's lives
- Being involved with user experience and design
- Driving and executing upon strategies
- Facing challenges and creatively resolving them
- Capitalizing on opportunities to drive revenue where none exists and to improve existing revenue (HBO, AOL Themes, AIM Bots, Expressions, Browser Bar Games, Related apps & Trending stories buttons)
- Culling feedback from customer's and applying it to my products – VOC
- Seeing high adoption and positive reviews of my products
- Research and competitive analysis
SUCCESSFUL PRODUCT MANTRAS
- Answers a need in the marketplace
- Has a positive impact on people’s lives
- Provides a great consumer experience
- Meets stakeholder objectives
- Does not leave $ on the table
- Exceeds KPIs or ROI
- Adapts to VOC
CREATIVE SOLUTIONS
- AOL E-mail: goal was to derive more revenue from product. Conducted research and noticed that people were paying for customized email experiences. Worked with Bus Dev to secure rights from American Greetings, professional sports leagues to create a premium email experience
- AIM: consumers were constantly asking for the ability to talk to more than one person in an IM session instead of having to have multiple windows open on their screen. In collaboration with IT, came up with two solutions – Tabbed IM and Buddy Chat.
- AOL Video: mgmt. was looking for more revenue than being provided by pre-roll ads. Worked with HBO to secure teaser content with upsell to box sets and/or HBO subscription and defined pay to view experience
- AIM: CPMs were bottoming out on buddy list ad spot so needed new revenue sources. In collaboration with IT and Sales, defined and launched AIM Expressions (sponsored rich media takeovers) and AIM Bots (sponsored chat bots) – tripled ad revenue first year
- Mall Buddy: when realization that mall companies paying upfront dev fee for mall apps was stalling momentum, built an ad system and shifted business case to ad rev share and monthly license fee model. Saw immediate results
- VZW: Power Browser testing showed that consumer adoption intent almost tripled (30% - 80%) once they understood the product’s features and benefits. Problem was limited real estate and connectivity on a mobile phone. Solution: developed a FTU experience screen that included a pre-loaded video tutorial and an expandable FAQ
- VZW: last minute change request from Legal and Device Marketing would cause material delay if API would need to be modified. Worked with vendor to come up with a solution that avoided any modifications to API and keep launch on schedule. Opt-out flat file delivered nightly to VZW
CONFLICT RESOLUTIONS
- Power Browser Roll-out Strategy
- SMS Location Based Deals Strategy
- Celeb Platform over Retail Platform
CAREER SUCCESSES
- Most Outstanding Recruit in Boot Camp
- Founded and sold QSR delivery business at Defense Language Institute
- Created restaurant website guide dineandwineonline.com and sold it
- AOL Video launch
- Saw AIM usage and engagement spike while managing feature sets – over 40MM monthly users
- AIM Bot & Expressions programs – tripled AIM revenue
- AIM Relay service that enabled hearing impaired bot people to communicate with people via telephone
- Cafaro Mall deal
- Paris Hilton app demoed on TV
- Oceanopolis going over 1mm users
- Word Supreme hitting 400K installs
- Launching Bid4babygear and it being purchased within 6 months
- Pushing Browser Bar project through intensive cross-matrix organization