Key Features: 1. Built on a platform that enables quick and efficient delivery of co-branded versions of the game. 2. 2, 3 and 4 player games. 3. Ability to create multiple words during a turn. 4. Ability to shuffle tiles to jar your memory. 5. Ability to see your POINTS before submitting. 6. Lose by 200 points or more and get ‘skunked’
PROJECT: Word Supreme Game (Reach Messaging)
Role:
Hired by Reach Messaging as GM of Product to be responsible for creating, developing and managing the product portfolio. Charged with meeting customer needs and driving aggressive business growth and profitability.
Challenge:
Approached by customer (Hasim ‘The Rock’ Rahman) to build an IOS game that leveraged the success of Words with Friends and social gaming.
Resolution:
Built a game that surpassed feature set-wise 'Words with Friends'. Launched with a ’fremium’ model – Word Supreme Lite, which was free, limited features, had ads and only on iphone and Word Supreme, which cost $1.99, had no ads, robust feature set and versions for both iphone and ipad. Within 3 months generated 400K downloads.
Skills Used:
Product Management | Project Management | Product Strategy | Matrix Management | Partner Management | Strategic Planning | Business Strategy | Competitive Analysis | Advertising | User Experience | Usability Testing | Customer Engagement | Driving Revenue | Monetization | Contract Negotiation | Audience Engagement | Mobile Devices | Mobile Applications | Agile | Gaming | Facebook Ads | Google Analytics
Specifics:
- In collaboration with internal product & IT teams conceived & defined all game features
- Owned/managed entire process of taking game to market, including managing team of off-shore developers
- Negotiated business terms with partner
- Led marketing efforts including app store featured promotions, Facebook ads and sponsored Tweets
