Restaurant Benefits: 1. Provides users immediate ‘here and now’ access to everything the restaurant has to offer. 2. Increases dine-in, take-out and delivery sales. 3. Communication tool with customers enabling the ability to send time-sensitive promotions to a targeted mobile audience. 4. Receive dynamic feedback from pools & surveys.

Consumer Benefits: 1. Locate and get directions to location. 2. View menus, reviews and make reservations. 3. Receive time sensitive promotions. 4. Easily figure out tips and bill splits.

PROJECT: Restaurant App Platform (Reach Messaging)

Role:

Hired by Reach Messaging as GM of Product to be responsible for creating, developing and managing the product portfolio. Charged with meeting customer needs and driving aggressive business growth and profitability.

Challenge:

Launch a restaurant app platform that exceeded from a feature, cost and time to market perspective anything existing in the marketplace.

Resolution:

Based on research conducted in person and via phone with restaurant managers and consumers, built a platform to quickly and efficiently deliver restaurant apps. The first app launched was for The All American Steakhouse in Ashburn, VA. National franchise, Buca di Beppo, was being pitched when I left RM. App features included menus, specials, directions, polls, quizzes, “Ask The Manager,”, social media integration, surveys, car locator, photo gallery, event listings, fan wall, tip calculator, bill splitter, notifications, ad curtain and reviews.

Skills Used:

Specifics:

Implemented and sustainined the strategic product roadmap
Led customer market research efforts, including meeting with numerous restaurant managers and consumers
Conceived, defined and managed launch of features
Negotiated business terms with restaurant mgmt
Synthesized market feedback to team of product managers