This the first vignette we included in our quantitative survey. It led to a 35% intent rate.

The Power Browser resides at the bottom of the browser window and includes buttons that surface content contextual to the site the consumer is viewing - in these examples Wikipedia and Games.

These screen shots illustrate how easy it is for the consumers to share a page they are viewing and how robust the social media ties are integrated into the product.

These screen shots showcase the contextual power of the product with household brand names like Ebay and one of the top three behaviors on mobile devices - downloading apps. The third screen shot illustrates the utility prowess of the Power Browser by enabling consumers to translate a web page into a pdf doc for easier viewing.

Depicted here are the shopping tools included with the Power Browser and the ability for the consumers to fully customize their experience.

This is the second vignette we created for user testing. Intent results skyrocketed to almost 90% after testers viewed this one.

PROJECT: VZW Power Browser (Verizon)

Role:

Hired by Verizon Wireless as a Product Strategist to bring to market new mobile products that answer business needs and resonate with customers.

Challenge:

Company wanted to address Wi-Fi blind spot (lack of visibility into customer behavior when connected over Wi-Fi), mediocre mobile web browsing experience, a need to increase Selects Opt-ins and a need for incremental revenue on top of existing products.

Resolution:

Led and managed entire life-cycle, from ideation to executive approval of VZW Power Browser project. The consumer benefits include providing easy access to content relevant to sites consumers are viewing without them having to type, facilitating readability of non-mobile optimized sites, eliminating the need for multiple browsing windows and allowing users to easily shop and get deals. The Power Browser will be delivered to 28 million users in Q1 14 and is projected to drive over 18 million Selects opt-ins, bridge the Wi-Fi blind spot for over 60% of Android customers, and generate close to $30 million through 2016.

Skills Used:

Specifics:

Identified key goals of project from senior management and translated these goals into product strategy and roadmap.
Researched extensively whether to build product internally or use an external vendor and communicated research results and recommendation to senior management.
In collaboration with multiple stakeholders across the organization, authored marketing requirements doc, product requirements doc, project overview decks and SOW.
In collaboration with the Business Development and Finance teams, created and received approval for project's business case. Included defining CAPEX, OPEX, other costs, revenue streams, ARPU and product adoption forecasting.
In collaboration with PMO, led and managed weekly core team meetings that resulted in gaining all necessary stakeholder sign-offs to officially move project forward.
Managed all aspects of relationship with vendor including project scope definition and SOW negotiations.
Directed, managed and contributed to all testing and VOC efforts in collaboration with internal research team and 3rd party research vendor. Directly contributed by authoring quantitative survey and focus group scripts, directing vignettes and translating research results into senior management presentations.
Owned relationship with Verizon Legal & Privacy and conducted intensive product copy reviews until approval granted.
Materially improved revenue opportunity by introducing new button partners to vendor.
Coordinated architecture discussions between vendor and various Verizon IT teams.
Managed and coordinated on boarding process between vendor and Verizon IT.
Assembled launch plan and negotiated approval by Device Marketing team.
Socialized and evangelized project to executive management .
Gained executive green light for project.