Paris Hilton App. It included he following features: BFF - Fans can insert Paris into any of their photos, which can be saved and shared with friends on Twitter and Facebook; That’s Hot - Fans can submit photos to be judged as hot or not; Paris Playlist - Paris shares her favorite songs, TV Shows and Movies for fans to easily download; Photo Gallery - Exclusive access to Paris’ personal photos and Quizzes- Fans can take all sorts of trivia quizzes and see how they rank against other fans.

This video shows Paris demoing the app on David Letterman. Starts at 2:10. It generated a huge amount of downloads. She also demod the app on several other talk shows, including Ellen Show and the Wendy Williams Show, as well as, the Ryan Seacrest radio show.

Manny Paquiao App

Countess Luann Real Housewives NYC App

Deena Nicole NJ Shore App

Jay Hieron App

Michaele Salahi LoveYou! App

David Ortiz Word Game App

Paul Pierce App

PROJECT: Celeb App Platform (Reach Messaging)

Role:

Hired by Reach Messaging as GM of Product to be responsible for creating, developing and managing the product portfolio. Charged with meeting customer needs and driving aggressive business growth and profitability.

Challenge:

Meet the need for entertainers and celebrities who desired publishing mobile 'fan' apps.

Resolution:

Created the Celeb App Platform that enabled the company to efficiently publish feature-rich Celeb apps. The Paris Hilton app was the first to be launched using the RM Celeb App Platform. In the first year post launch, it drove over 270K downloads and close to $900K in sales. Other celeb apps launched: NJ Shore, Real Housewives of NY, Countess Luann, Jay Hieron, Michaele Salahi, Hot Sauce, Manny Paquiao, David Ortiz, Paul Pierce.

Skills Used:

Specifics:

Oversaw all aspects of solution development, architecture and management processes from concept ideation through development, launch and maintenance.
Researched existing mobile entertainment app environment including trends, best practices and company preferred architectural frameworks and alliances to ensure company offerings matched business trends.
Implemented and sustainined the strategic product roadmap
Defined and established the product vision, goals, supporting business metrics, and success indicators for the celeb app platform
Suggested necessary upgrades or solutions to improve company competency in meeting changing business needs.
Interfaced daily with IT, sales and executive management to develop and grow the portfolio of celeb app solutions and offerings and to increase company productivity and profits.
Provided support to sales/proposal teams during the launch phase of the life cycle.
Provided leadership and strategic guidance during the platform development process to ensure bridging of the gap between business problem faced by customers and benefits available from company's celeb apps.
Translated customer requirements into operational strategies to ensure customer needs are met in a cost-effective and timely manner.
Interfaced and participated in business development discussions across cross-functional teams and internal and external executive managements to ensure consistency in product development and deployment.
Facilitated reduced risks to company; managed product profits and losses; authored platform business plan creation, monitored platform financial performance against plan; prepared financial models to ensure that customer interests were met.
Managed a team of 4 product managers, 2 business development managers & 5 sales associates
Synthesized market feedback to my product managers