Mistakes I have learned from...

Common Product Management Screw-Ups That Strike Even the Experienced

1. Acting like a Requirements Monkey.
2. Punting on strategy.
3. Not focusing on a particular target market.
4. Not meeting with enough customers often enough.
5. Not meeting with prospects and non-customers often enough.
6. Not truly understanding the real problems faced by your target market.
7. Hearing only what you want to hear.
8. Being afraid to draw pictures.
9. Forgetting to incorporate features into your product that help you measure success or failure, and thereby improve over time.
10. Going along with a development process that can't adjust when faced with negative market feedback
11. Becoming Development's Co-Dependent, and having them come to you about the placement of every freakin' pixel.
12. Allowing a junk to ship.
13. Making the product hard to buy or add-on.
14. Thinking that landing reference customers for a new product/release is someone else's job.
15. Assuming that everyone that stands in your way is a jerk or a political player.
16. Neglecting to spend the time building rapport and credibility with engineers.